European Congress

28/07/2014


5th European Congress on Rural Tourism
“European Rural Tourism 2020”
Alpbachtal/Tyrol (AT), October 06-08, 2014

Under the theme “The Future of Rural Tourism”, our 2014 congress will deal with the current and future challenges of this promising sector. This year the congress is organised by EuroGites-European Federation of Rural Tourism, together with its national partner Austrian Farm Holidays.

As in previous years, the congress will provide a meeting point and discussion forum for the Rural Tourism entrepreneurs, interested practicians from the private and public sector, and academics involved in rural tourism.  The statistics speak for themselves: rural tourism in Europe in 2014 provides around 6 million bedspaces in 500,000 establishments, representing around 15% of the total accommodation capacity of Europe. Together with related services, the sector generates more
than €100 billion in direct spending – mostly in the local economy - and is a critical element for the survival and revitalization of many rural areas.  Current statistics and research suggests a profitable future, fulfilling the changing trends and new horizons of demand and markets: authentic, individual holiday experiences together with a relaxing and healthy environment that respects high standards of sustainability. However, these positive signs come with new challenges. The shift in purchasing and decision-making power to the consumer due to internet requires new concepts and methods of marketing, product development, communication, and consumer feedback. The demographic curve will bring along changes in the structure of markets, while at the same time demand and competition within Europe and from outside will increase.

The Congress Program addresses all these issues in five main sessions:

  • A hidden champion
  • Trends & horizons
  • Change and challenge (workgroups)
  • A look over the fence
  • What do we need for a good future?

Together with social events and optional study visits, this congress is a “must” for
everybody in Europe involved in Rural Tourism.

This document is updated to 24.07.2014. For later information check
the congress website: www.europeanrtcongress.org  
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