Farmhouse Breakfast Week

Shake Up Your Wake Up is a consumer campaign run by HGCA on behalf of arable farmers who grow crops such as wheat, oats, barley and oilseed rape. The purpose of the campaign is to encourage people to recognise the benefits of breakfast and eat it more regularly by providing nutritional advice and recipe ideas. This includes an annual awareness week held at the end of January where businesses that grow, process or sell breakfast foods can get involved to help celebrate the most important meal of the day! Hundreds of events and activities are held nationally backed by an extensive PR campaign. For more information and to find out how to get involved visit