Win £350 Farm Stay UK vouchers every day for 7 weeks with Red Tractor!

14/09/2015
Red Tractor has launched its biggest ever promotion designed to give food shoppers a taste of what it is like to live and work on a farm. Fronted by musician, cheesemaker and Red Tractor ambassador Alex James, Red Tractor Assurance is giving away a Farm Stay mini break worth £350 every day for 7 weeks, coinciding with the start of Red Tractor Week on September 14th.
Red Tractor Farm Stay UK competition

Taking place over seven weeks in September and October the promotion aims to highlight the standards behind the Red Tractor assurance scheme, which represents quality food and drink that is traceable, safe and has good standards of animal welfare.

This is Red Tractor’s biggest on-pack promotion to date and its goal of highlighting the importance of food standards remains crucial at a time of heightened awareness around food sourcing. Promotional stickers will be on an extensive range of Red Tractor products in major supermarkets, including meat and poultry, dairy, cereals and fruit & vegetables.

As the situation within the UK dairy and lamb farming industry continues to escalate, the Red Tractor logo is a vital signpost for shoppers. Alex James, Red Tractor ambassador comments, “Living and working on a farm is the hardest, most frustrating, wonderful and rewarding thing I have ever done and now I understand, more than ever, the importance of supporting our farmers. This is a great opportunity to witness first-hand the process of how food gets from farm to table, and to gain an insight into life for the men and women up and down the country who work so hard to bring delicious, quality milk, meat and veg to our tables.”

In an unprecedented move, the promotion will run across a huge range of Red Tractor pre-packed branded goods, including meat and poultry, dairy, cereals and fresh produce.

RTA marketing manager, Andy Thompson, said: “This has the potential to be the biggest on-pack promotion in the UK, appearing on £millions worth of assured foods. Generating increased visibility of the Red Tractor logo and understanding of what it represents remains crucial at a time of continued heightened awareness around food sourcing.”

On pack stickers, giving shoppers the chance to win a Farm Stay mini break worth £350 (one a day for 49 days), will be found on Red Tractor assured products in all of Britain’s major supermarkets. To find out whether they have won, shoppers simply have to visit the Red Tractor website, where they will find out more about the Red Tractor scheme as well as being notified whether they are a winner.

For more information and to get involved visit https://win.redtractor.org.uk
 
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