Farm Stay Conference Scotland

The 2014 Farm Stay UK conference will be opened by Tourism Minister Fergus Ewing MSP, when the gathering is held at Dalmahoy Marriott Hotel, near Edinburgh, next week (Tuesday 18th November).

Farm Stay UK is a farmers co-operative dedicated to the promotion of holiday accommodation on farms and small holdings, currently with some 900 members. The co-ops annual conference aims to help members deliver best practice in terms of promoting their businesses and providing for their on-farm guests.

Key note speaker at the conference, which for 2014 has the theme “Delivering the Experience” will be Caroline Millar, Nuffield Scholar and creator of “Go Rural Scotland.”

Andy Woodward, Chief Executive of Farm Stay UK, commented:

“We are delighted to be holding our conference in Scotland once again, especially in a week which is very much focused on farm business, with the AgriScot event also taking place.

“Many of our farmer members have a wealth of experience in providing holiday accommodation, gained over a long number of years.

“However today’s holiday makers are more discerning, some might say demanding, in their tastes. Through the internet they can access many more vacation options, and through social media they can let their thoughts be known to providers.

“Having the Tourism Minister to open our conference, and then presentations from the Chief Executive of VisitScotland and two very knowledgeable speakers, should mean our delegates take very useful tips back to their own farm holiday businesses.”

Over 120 delegates and guests are expected to attend the conference to discuss how their businesses can adapt to reflect the increasingly discerning nature of customers taking on-farm holidays. Training in social media use, from Inverness based Rene Louper, will compliment specialised sessions from Scottish Booking Engine Providers, SuperControl and FreetoBook. The Head House Keeper from the Marriott Dalmahoy will also be taking part in a training session to help buff up the cleaning regimes of the Farm Stay owners so they can deliver even higher standards next year.